Telephone Tracking enables you to monitor calls from your site and know precisely what marketing activity brought them whether it was from a different site, Google or your paid search effort.
So no more will you need to figure how your caller has discovered you.
Why you need Call Tracking
Call tracking is an essential tool for any company that spends money on advertising across multiple channels. Clients with AdWords possess an intrinsic need to monitor the calls that are relevant to their key words, to be able to comprehend which keywords provide call conversions. AdWords Call Tracking With no visibility of call conversions, it is simply not feasible to work out if your investment in the key words on your portfolio is delivering value or not. Is just monitoring AdWords call conversions ?
Most customers are looking to monitor not only PPC, but also SEO, Screen, Affiliates, Social Media as well as Offline campaigns such as TV, Direct Mail, Radio, Print media & trade show traffic and of course Bing PPC traffic. This is where the power of a 3rd generation call monitoring system such as Call Conversions Tracking comes in, since it lets you see your ROI for each of these very important channels not just Google PPC. This is essential actionable data letting you optimise the efficacy of each of your marketing channels, crucial to the success of any business.